MOVING BEYOND TAKE, MAKE, WASTE
Our gold-level Cradle to Cradle Certified® jeans are an important step towards moving beyond a “take, make, waste” business model towards one that is more circular and sustainable. By 2025, we will have tried and tested more circular systems, working with some of the seriously cool fibers and materials being developed in our Fashion FWD Lab – an initiative run by our parent company BESTSELLER to drive innovation through collaboration. We will even be pushing forward solutions to post-consumer waste — that is, your clothes (after you have given them a nice long life, of course).
You can be a part of the change too, by prolonging the life of your Cradle to Cradle Certified® jeans and following the tips in our Caring for Your Clothes guide.
Our ultimate goal is to set up systems that will serve us for the future. And if there is one thing we know about good jeans, it is that they never go out of style. So, we are committed to producing them better, working today for the denim lovers of tomorrow.
*Cradle to Cradle® is a registered trademark of McDonough Braungart Design Chemistry, LLC (MBDC). Cradle to Cradle CertifiedTM is a certification mark licensed exclusively for the Cradle to Cradle Products Innovation Institute. For more information about the Cradle to Cradle Products Innovation Institute and a list of the full program criteria, visit www.c2ccertified.org.