JACK & JONES supports the non-profit organisation IT GETS BETTER PROJECT

At JACK & JONES we all care for fellowship and diversity. That’s why we are supporting the It Gets Better Project (IGBP) by donating 25.000 EURO from our new pride collection. IGBP is a nonprofit that seeks to uplift, empower and connect LGBTQ+ youth around the globe.

“We’re focused on reaching LGBTQ+ youth as they embark on their sexual orientation and gender identity journey. Our storytelling efforts, educational program and resource center — these are all tools to help LGBTQ+ youth to navigate in the often confusing and potentially overwhelming coming out process,” explains Brian Wenke, Executive Director of IGBP.

This year WorldPride 2021 takes place in Copenhagen and Malmö and the event is hosted to pave the way to a more equal and inclusive world.

“The Pride collection is inspired by the diversity that this community represents. It’s coming to life in the playful graphic statements, mixed with colourful tie dye and floral prints. All styles are signed off with a special made Pride neck label which ties the collection nicely together,” adds Lea Rigmor Lindgaard Petersen, Designer of the collection. The Pride collection will be available online and in stores across Europe from June 2021.

Read more about IGBP here: Explore the collection here: For more info about Digital Pride event visit: