The story of JACK & JONES begins in 1990 when BESTSELLER sends a young, fiery soul to the Oslo fashion fair with a modest, but carefully chosen collection aimed at young men. The reception exceeds all expectations and the creation of a new menswear brand is a reality. In the following years JACK & JONES manifests itself as one of the strongest jeans brands on the market and within a few years, the brand has several hundred stores. Today JACK & JONES is one of Europe’s leading producers of menswear with more than one thousand stores in 38 countries and JACK & JONES clothes are sold by thousands of wholesale partners all over the world. Jeans are still regarded as the backbone of JACK & JONES’ business. We continue to have a high level of expertise when it comes to the craftsmanship, quality and design of jeans, but JACK & JONES is nowadays defined and represented by five unique brands: JACK & JONES VINTAGE CLOTHING, PREMIUM by JACK & JONES, ORIGINALS by JACK & JONES, CORE by JACK & JONES and JACK & JONES TECH. The brands are designed by independent design teams, each one of them with their own ideas, concepts and designs. They all offer a full range of clothes, accessories and footwear for every man and every occasion.


We are a Scandinavian menswear brand for seekers of style. We produce modern tailoring and luxe casuals; effortless wardrobe staples accented by select trend pieces. Clean silhouettes, high-end details and quality fabrics. A timeless fusion of contemporary minimalism and classic elegance.


JACK & JONES ORIGINALS is rooted in jeanswear but is reinterpreted with elements from street culture. It is an urban DNA of a youth culture that demands a creative and individual look using hand drawn graphics. It’s made to be used every day – it’s easy to wear, easy to style.


JACK & JONES CORE is urban streetwear, monochroom en athleisure. Het is geïnspireerd op street trends en de focus ligt op details en graphics. De JACK & JONES CORE-collectie is gemaakt voor een urban lifestyle en omvat workwear, denim en sportkleding. Constante innovatie ligt aan de basis van elk design en elk item. De designs combineren opvallende graphics en strakke lijnen met technische eigenschappen en sportieve details. De items voldoen volledig aan de behoefte voor kwaliteitsvolle urban wear en sportswear.


JACK & JONES JEANS INTELLIGENCE was built on a vision to rethink jeanswear and make it more accessible and affordable. We believe in rethinking denim. Our products are designed with respect for denim traditions and made with industry leaders and state-of-the-art technology. We continuously explore the latest trends and developments in treatment technologies and fabric innovation. We make fashionable and affordable high-quality jeanswear.


JACK & JONES FOOTWEAR is a lifestyle brand creating fun and individual shoes for fashion conscious men. It’s the right pair for every moment, from sneakers to brogues to canvas lace-ups. It walks the line between pop culture and old school craftsmanship, giving you on-trend footwear with sure-footed confidence. Its denim roots are seen in selvedge edges and subtle detailing. And its unique style gives you the freedom to go your own way. JACK & JONES FOOTWEAR. Step up. Be you.