Low impact solutions do not grow on trees — unless we are talking about TENCEL™ fibers.

Made from renewable wood pulp from sustainably managed forests, the TENCEL™ fibers are compostable, biodegradable, water efficient and fully traceable. And its latest offering — [Carbon-Zero TENCEL™][2] — is certified [CarbonNeutral®][3] too. In 2021, we have added it to the JACK & JONES portfolio of [Better Materials][4] and we are pretty proud about it. Want to know why?

● Carbon-zero TENCEL™ fibers are made with innovative tech and more efficient manufacturing methods that cut down on energy use and reduce emissions

● Lenzing – the textile company behind the TENCEL™ brand – is using renewable energy at its production sites where these fibers are made

● Any unavoidable carbon emissions are offset by investing in three global carbon reduction projects in Bangladesh, India and Thailand

● Lenzing has even got their raw material suppliers on board, reducing the carbon footprint of their supply chain by extending their carbon-neutral targets beyond their own operations

● The result is a process that has passed the strict CarbonNeutral Protocol from Natural Capital Partners to be certified CarbonNeutral®

[3]: [4]: /bs-ba/content/abetter-world/better-materials

OUR CARBON-ZERO TENCEL™ JEANS

We use carbon-zero TENCEL™ Lyocell in a range of our jeans. TENCEL™ Lyocell is made by dissolving the wood pulp in a closed loop system, where 99.7% of the organic solvent used is recovered and reused, making it a superstar ingredient for cleaner jeans. So, it fits right in with our A BETTER WORLD promise.

We are proud that we were among the first few to test this fiber. That is all thanks to our [Fashion FWD Lab][2], through which we collaborated with LENZING™ on the product development stage of Carbon-Zero TENCEL™ as part of our mission to drive more sustainable innovation through collaboration.

[2]:

TENCEL™ MODAL AND TENCEL™ LYOCELL

While carbon-zero TENCEL™ is a new addition to our portfolio of innovative materials, we have been using traditional TENCEL™ Modal and TENCEL™ Lyocell in our collections for some time.

The eucalyptus and beech wood that goes into all TENCEL™ fibers is fully traceable – meaning we can sleep easy knowing that our clothes are not contributing to deforestation. By 2022, 100% of our man-made cellulosic fibres will be sourced in line with industry best practice.

Carbon-zero TENCEL™ sets a pretty high standard for the fibers we want to work with, and we are excited to see what we can create with it next.