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Low impact denim | Jack & Jones

Low Impact Denim is our playground for practical innovation in sustainable manufacturing. It is where we challenge ourselves and our manufacturers to turn sustainability challenges into concrete solutions.

Every Low Impact Denim style uses certified organic, recycled or innovative fibers, water-saving dyestuffs and high tech, low-impact laundry processes. When you spot a pair of jeans with this label, you know it has been created using better materials, dyeing techniques and manufacturing methods.

Rather than a capsule collection, Low Impact Denim is a blueprint for the future of JACK & JONES and our A/BETTER WORLD ambitions. We take what we learn from this project and incorporate it into other products across our brand too.

THE LOW IMPACT DENIM JOURNEY SO FAR

In 2012 the first LID product went into production. Instead of only changing to better materials, we also looked into how we could improve the manufacturing processes. By using Ozone, nano bubbles and Laser treatments rather than wash and manual scraping treatments we reduced the impact in the washing processes. We measured the difference in the impact by using Jeanologia’s Environmental Impact Measurement tool. As the years went by, we were therefore able to implement more sustainable wash techniques into more and more products, thanks to huge efforts from all our manufacturing partners.

In 2018 the LID concept was being rethought. We wanted to widen our focus, from the wash to all aspects of the jeans production including raw material, fabric dyeing and finishing processes. Through closeness, transparency and corporation with our most valuable denim mills and manufacturing partners we bring sustainable jeans production to a higher level. The manufacturers we work with on the LID concept have a strong strategy to reduce environmental impact and set clear sustainability targets. While focusing on lowering the environmental impact, we never compromise on look, quality and authenticity. We continue to make jeans with high value for money – jeans which you will love and wear with pride for ages!

Low impact denim | Jack & Jones
Low impact denim | Jack & Jones

MORE SUSTAINABLE FIBERS

Making a product that is better for the planet starts with using Better Materials [link to Better Materials page]. That is why every Low Impact Denim style is made from different combinations of more sustainable fibers, which are either organic, recycled or innovative material alternatives. Here is what goes into our Low Impact Denim jeans:

● Third party certified organic cotton We always work to raise the bar, so we are constantly investing in new initiatives like fully traceable organic cotton sourced through our Direct-to-Farm initiative. ● Third party certified in-conversion cotton ● Third party certified recycled cottonTENCEL™ Lyocell, which is a 100% compostable & biodegradable fiber made with the wood pulp of trees like eucalyptus and beech grown in sustainably managed forests. It is dissolved and processed in a closed loop system, recovering and reusing 99.7% of the solvents used in the process ● Innovative fibres such as Infinna™ fibre and Agraloop™ BioFibre™. Infinna™ technology transforms end-of-life textiles into brand-new fibres without harmful chemicals. Agraloop™ BioFibre™ is a low-impact, natural fiber made from agricultural waste. Instead of throwing out residues from medicine and food crops, the company Circular Systems turns them into fibre.

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CLEANER DYEING

As born denim lovers, blue jeans are part of JACK & JONES’ DNA. But indigo dye has a pretty big environmental impact, which we are working to improve. Once the composition has been decided, next step is to dye the yarns into the indigo blue shade we all know and love. Through years of research and commitment, few leading key mills have achieved a great milestone! Thanks to innovative dye stuff we can replace the regular indigo dying. When talking about better dying, key elements are; less water and energy consumption, clean waste water, no salt formations, and less chemical usage

We’ve teamed up with some of the most responsible fabric mills in the world including Artistic Milliniers , DNM, Calik and Bossa. These denim mills are strong

Low impact denim | Jack & Jones
Low impact denim | Jack & Jones

CUTTING-EDGE FINISHING PROCESSES

Traditional treatments are replaced with the newest available technologies invented for less impactful finishing treatments such as ozone, e-flow, organic bleach and laser treatments. Here is some of the innovative tech we use to drastically reduce our water, chemical and energy usage:

G2 technology turns air into ozone, which fades the jeans by reacting with the dye. When the job is done, it is transformed back into air and safely released, in turn cutting the chemical use by 80%.

● Jeanologia’s e-Flow system uses nanobubbles of air to apply chemicals to the fabrics instead of traditional water baths. They are a game changer when it comes to water, using 95% less of it.

Laser technology allows us to get precise rips and fades without using chemicals or water.

All the assembly factories of our manufacturers are rated in our social, chemical and environmental rating based on their water, waste, energy and chemical management. Additionally, we calculate the factories’ scores in HIGG FEM into our rating. Further we look into our manufacturer's environmental management as well as their engagement in meetings, training and hiring dedicated staff to be responsible for the environmental management.

Low impact denim | Jack & Jones
Low impact denim | Jack & Jones
Low impact denim | Jack & Jones
Low impact denim | Jack & Jones