WHERE WE ARE FOCUSING OUR EFFORTS
We are investing in "direct-to-farm" projects in four major cotton producing locations:
● India. We are sourcing from approximately 6,000 organic cotton farmers in India thanks to our partnership with the Organic Cotton Accelerator (OCA), a multi-stakeholder organization committed to bringing integrity, supply security and measurable social and environmental impact to organic cotton.
● Pakistan. We are joining our jeans manufacturer Artistic Milliners’ new Milliner Cotton initiative to source organic cotton grown in Kohlu district of Balochistan, Pakistan. It is part of a pilot project to use blockchain technology to ensure traceability and boost worker wellbeing in the cotton supply chain.
● Tanzania. We are purchasing from organic cotton farms through the Aid by Trade Foundation’s Cotton made in Africa (CmiA) Organic standard, which focuses on improving the living conditions of African smallholder farmers in sub-Saharan Africa and promoting the cultivation of sustainable cotton.
● Turkey. We are teaming up with our denim manufacturers Bossa and Calik to bring the "direct-to-farm" project to Turkey, securing a consistent supply of organic cotton that will be processed, spun and woven by them, before being integrated into our jeans.