Low Impact Denim is our playground for innovation in technology and processes to change conventional denim manufacturing. It is where we challenge ourselves and conventional denim manufacturing to turn challenges like water-saving and -recycling, dyestuff and chemicals into concrete solutions.
Every Low Impact Denim style uses 100% certified organic, recycled or innovative fibers, water-saving dyestuffs and high tech, low-impact laundry processes. When you spot a pair of jeans with this label, you know it has been created using the most resource-efficient approach to fiber composition, fabric dyeing and finishing techniques that we know.
Rather than a capsule collection, Low Impact Denim is a blueprint for the future of JACK & JONES and our A/BETTER WORLD ambitions. We take what we learn from this project and incorporate it into other products across our brand too.
THE LOW IMPACT DENIM JOURNEY SO FAR
We started our Low Impact Denim journey back in 2012 to reduce the energy, water and chemicals used to make our denim styles, while ensuring the wellbeing of our workers too. We wanted jeans that did not stop at looking good and feeling good. They had to do good, by challenging the ways the fashion industry was manufacturing its denim.
We rallied our manufacturers and measured the impact of the ways we were treating our jeans to get their signature finish and distressed look. We worked with the Environmental Impact Measurement tool from Jeanologia and once we knew the numbers, we drove them down by replacing water and chemical-heavy processing with cutting-edge finishing technologies instead.
Together, we have been raising the bar for what makes a pair of Low Impact Denim jeans ever since. We constantly challenge ourselves by evolving the criteria, and in doing so, we aim to set a high standard not just for ourselves, but for the industry too.