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Artistic Milliners | Jack & Jones

Artistic Milliners knows denim inside out. The team there has been making jeans for us in their factory in Pakistan since 2015 and they take sustainability as seriously as we do. Together, we are working to source fully traceable organic cotton through our direct-to-farm project, as well as educating and empowering our women workers through HERproject™.

We recently caught up with Managing Director Murtaza Ahmed, who gave us the lowdown on how the company is making sure it leaves a positive impact on people and the planet.

Artistic Milliners | Jack & Jones

JJ: What are your day-to-day tasks at Artistic Milliners?

Murtaza: My typical day starts on the factory floor. I always tend to communicate directly with the workers in my own, informal way just to get a feel of the culture. Demands, forecasts and product needs continually change so a lot of my time is spent problem solving and being reactive – I call it ‘firefighting’!

JJ: What does social responsibility mean to you?

Murtaza: Artistic Milliners is our family business. When I joined in 2008, I had just completed my higher education in Boston. Moving back to Karachi was quite an overwhelming experience, and one thing I remember from that time is our chairman, who is also my father, telling me that we

Artistic Milliners | Jack & Jones
Artistic Milliners | Jack & Jones
Artistic Milliners | Jack & Jones

JJ: How do you measure and cut down the overall carbon emissions generated by your facilities, and why is it so important to you to lower your impact?

Murtaza: Climate change is a very real threat. If the sea levels rise by seven feet, Karachi will be underwater within the next 75 years. So, we have joined the United Nations Global Compact Business Ambition for 1.5C, committing to reducing our emissions to limit global warming. We are not just a textile company, but a renewable energy company too. Artistic Energy operates its own wind farm which supplies 50 megawatts of energy to the national grid, offsetting the energy we use in our facilities. We are also making investments in solar

Artistic Milliners | Jack & Jones
Artistic Milliners | Jack & Jones

JJ: Are there other innovations you are using to help lower the impact of our jeans?

Murtaza: One of the things I am particularly excited about is our air-drying technology. Rather than drying a garment inside a dryer with steam that uses energy to make, we are naturally drying our jeans on conveyors which slowly rotate on the roof of our factory. I love seeing that! Another exciting project is the Milliner Cotton Initiative (MCI), which JACK & JONES and BESTSELLER have joined as part of their direct-to-farm project. With this, we are focusing on worker wellbeing in the cotton supply chain and using blockchain technology to ensure we know exactly where our fibers are coming from.

JJ: What is your