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Cradle to cradle | Jack & Jones

Denim is the backbone of JACK & JONES. We wear it, we work with it and we can not imagine the world without it.

We want to create great jeans for generations to come, and that means using the planet’s resources responsibly. It is a big part of our A/BETTER WORLD promise, so we are stepping up our Better Materials game with fully recyclable, organic cotton styles that are gold-level Cradle to Cradle Certified®. Our first certified jeans in two washed was launched online in February 2022. In summer 2023 we will bring a new wash on market. These jeans combine a whole host of more sustainable production techniques that bring together everything we have learned about jeans since we started making them 30 years ago.

Cradle to cradle | Jack & Jones
Cradle to cradle | Jack & Jones

WHAT IS CRADLE TO CRADLE CERTIFIED®?

Cradle to Cradle Certified® products are made from materials that can be safely reused, in a way that is more respectful of people and the planet. It is a way of designing that uses less resources and makes them go even further, building circular systems in which we can keep reusing what we have instead of taking more.

The criteria span five sustainability categories – material health, material reuse, water stewardship, social fairness and renewable energy & carbon management. Products are rated based on their scores in each section, and we are proud to say that our jeans got the gold.

Cradle to cradle | Jack & Jones
Cradle to cradle | Jack & Jones

WHAT IS IN OUR GOLD-LEVEL CRADLE TO CRADLE CERTIFIED® JEANS?

Every element that goes into making our TIM ORIGINAL AM 267 / 268 jeans has to meet the same rigorous criteria as the final product. That does not just mean the fabric, the buttons and the labels – we are talking about the raw fibers in the fabrics, and the chemicals used in the production process.

We have been working with Artistic Milliniers — a LEED® certified manufacturer in Pakistan and an industry leader in more sustainable denim production — to develop gold-level Cradle to Cradle Certified® denim fabric. It is made from 98% organic cotton and 2% Roica™ V550 – a degradable elastane that breaks down without releasing

Cradle to cradle | Jack & Jones

MOVING BEYOND TAKE, MAKE, WASTE

Our gold-level Cradle to Cradle Certified® jeans are an important step towards moving beyond a “take, make, waste” business model towards one that is more circular and sustainable. By 2025, we will have tried and tested more circular systems, working with some of the seriously cool fibers and materials being developed in our Fashion FWD Lab – an initiative run by our parent company BESTSELLER to drive innovation through collaboration. We will even be pushing forward solutions to post-consumer waste — that is, your clothes (after you have given them a nice long life, of course).

You can be a part of the change too, by prolonging the life of your Cradle to Cradle Certified®