The philosophy behind JJ ECO is a simple one. We aim to make organic fashion accessible to everyone. Therefore, JJ ECO will be sold in more than 600 Jack & Jones stores, and when compared to other organic fashion brands, the price is very affordable. When one buys JJ ECO, he simultaneously chooses the environment and cool jeans-wear.

Style and design-wise, JJ ECO is the essence of Jack & Jones, but it has an organic twist. The organic elements come in the form of prints, stitching, treatments and other cool details, which make JJ ECO unique.

Our ultimate goal is to make JJ ECO a strong, natural and ongoing fashion movement.